Three Big Mistakes New Site Owners Make (And How To Avoid Them)

Posted By: mattl

Last Updated: Tuesday June 28, 2016

Don’t handicap your new website by falling into beginners traps. Here are some common pitfalls you should actively avoid.


Spamming Your Site

There are thousands of services offering to give you a “METRIC BUTTLOAD of BACKLINKS” for only $10! If it seems too good to be true then it almost always is and that’s no different here.  If a single link costs you less than $10 or less than 5 minutes of work then it is probably not worth it, and doing it repeatedly will likely wind you up in the doghouse with Google.

Instead you should:

Not Having An On-Topic Blog

It’s hard to get motivated to create and update a blog for new websites because of the lack of traffic and feedback but it’s just something you need to do.  Try to update it at least weekly with an article that is designed first and foremost to help people in or interested in your industry.  Look at it as an investment in your future, if you provide unique & quality content then eventually it will lead to highly targeted eyeballs.

If your site IS a blog then you should try to branch out from that as well.  Consider opening a small shop on your site with niche products.  This point is to find another way to add unique content for search engines to pick up on.

Not Following Best Practices

There are tons of little things that can affect your site ranking, and while it’s beyond the scope of this guide you can get a lot of bang for your buck by doing the following.

Have a good tip I missed? Let me know in the comments below!

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